Cogosense Blog

Cogosense's Driver Behaviour Blog

Distracted Driving Positioning Paper

Aegis and Frost & Sullivan have just released a Distracted Driving Positioning Paper.

This paper provides customers with an overview of key issues related to distracted driving including:

  • an industry problem overview
  • market drivers and characteristics 
  • managing risk and liability for corporations 
  • solution considerations 
  • questions to ask when evaluating solutions

The positioning paper can be downloaded here.

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Why Distraction Is So Dangerous And What Can We Do About It

Very good article today in Forbes by David DiSalvo featuring an interview with Dr. David Simons (author of the bestselling book "The Invisible Gorilla").

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On the topic of distracted driving, Dr. Simons said:

  • The more attention we devote to gadgets, the less we have available to spot unexpected dangers. In part, the danger comes from our lack of awareness of our own limits. When we’re distracted, we don’t notice that we’re distracted.
  • What we can do is take steps to limit the consequences of those distractions when they matter most. Perhaps those problems can be addressed through technology (e.g., finding a way to prevent texting by a driver while still permitting it by passengers). But, doing so requires better recognition of the risk in the first place.

The full article can be found here.

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Safety Versus Freedom

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Nathan Seppa, of Science News, authored an excellent article last week entitled "Impactful Distraction - Talking while driving poses dangers that people seem unable to see."

The article touches upon many of the important issues in the distracted driving market including:

  • Competing interests between (a) science which has clearly established the dangers of distracted driving, (b) individual freedom which resists the government imposing regulations and (c) legislation which attempts to balance the interests of safety and freedom
  • Psychology that individuals believe distracted driving to be very dangerous for others but safe for themselves
  • Dangers of handsfree usage and the absence of legislation dealing with such dangers

There are several excellent infographics included in the article including the one shown below related to tunnel vision (or distractions which draw attention away from the routines that would provide a good representation of the driving environment) and "inattentional blindness" (or looking at something and not seeing it because the mind is elsewhere).

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Download PDF

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Distracted Driving - What Is Your State Doing?

The GHSA (Governors Highway Safety Association) just released their 2013 Distracted Driving Survey of the States.

The main take-away is that there has been an overall increase in states enacting and enforcing laws and an improvement in data being collected compared to 2010 survey. Awareness continues to grow about the dangers of distracted driving, along with partnerships between public and private companies to help promote safety.

Download the survey report.

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Mobile Device Use Causes More Accidents Than Reported

Earlier this month, our partner, the National Safety Council (NSC), issued a press release announcing a white paper and infographic which they have published that describes the under-reporting of distracted driving accidents due to mobile device use.

b2ap3_thumbnail_NSC-logo-blog.pngThis is a critical issue because the official state records drive awareness, legislation, funding and solutions.

For our part, Aegis is advancing the knowledge of causality in motor vehicle accidents by working with corporations, government departments, insurance providers and law enforcement agencies to collect and analyze real empirical data. Such data will better inform our understanding of risk and prevention.

Interested organizations are invited to contact us to participate in data collection and analysis studies based upon Aegis' industry-leading software solutions for the prevention of distracted driving.

Let's all work together to make our roadways safer.

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