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Subscribe to this list via RSS Blog posts tagged in cell phone use while driving

"These people are promoting death"

Posted by on in Buzz and Sightings

"These people are promoting death". Those are strong words but we would do well to heed the source. 

b2ap3_thumbnail_Globe-and-Mail.pngNicholas Ashford is professor of technology and policy at the Massachusetts Institute of Technology (MIT) and his quote refers to the auto manufacturers' decisions to prioritize consumer desires for increased technology in vehicles ahead of concerns for safety.

Dr. Ashford was quoted in a recent Globe and Mail article describing the tragic death of Emy Brochu and highlighting that distracted driving now exceeds impaired driving as the greatest cause of death on our roadways.

Aegis has launched TeenSafer to help ensure the safe and responsible use of mobile devices while driving and Aegis is working with partners such as the State of Iowa and Audiovox to bring mass-market solutions to consumers.

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Steering Teen Drivers Out Of Harm's Way

Posted by on in Buzz and Sightings

b2ap3_thumbnail_cnn-logo.jpgThanks to Kelly Wallace and the team at CNN for drawing attention to the distracted driving problem for teen drivers. 

While distracted driving affects us all, teen drivers are especially at risk due to their young age, driving inexperience and greater tendencies toward risky driving behaviours.

The New England Journal of Medicine recently published research from the Virginia Tech Transportation Institute (VTTI) and, amongst the findings, included:

Drivers who are 15 to 20 years of age constitute 6.4% of all drivers, but they account for 10.0% of all motor vehicle traffic deaths and 14.0% of all police-reported crashes resulting in injuries.

Aegis has developed TeenSafer to reduce the risk of distracted driving for teens … and entire families. TeenSafer automatically enforces the safe use of mobile devices while driving but also encourages the entire family to use safe-driving software through "gamification" of safe-driving reports within the family.

The idea as expressed by one of our partners, the State of Iowa Department of Transportation, is to create awareness and conversations between parents and young drivers. TeenSafer encourages a positive form of "peer pressure" and healthy competition within the family to ensure that everyone is driving safely.

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The AAA Traffic Safety Culture Index (TSCI) was recently released and, amongst its findings, concluded:

  • Nearly 90% of respondents say that distracted drivers are a somewhat or much bigger risk today than three years ago
  • Approximately 95% of respondents said that texting or emailing while driving is perceived as a somewhat or very serious threat to their personal safety

And, yet, despite this conscious awareness of the danger, more than a third of respondents admit to reading messages in the past 30 days while driving.

This "Do as I Say, Not as I Do" attitude continues to be a fundamental issue that affects the safety of our roadways.

Aegis is addressing the problem with solutions that automatically place a device in safe mode while driving and eliminate dangerous distractions until the vehicle has stopped moving.

The full AAA TSCI report for 2013 can be found here.

 

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State Farm's fifth annual survey was released this week and underscores some alarming statistics over the last 5 years (2009-2013):

  • Reading email while driving has increased from 15% to 24%
  • Reading social media while driving has almost doubled from 9% to 17%
  • Accessing the Internet while driving has reached almost 1/4 of all drivers (up from 13% in 2009)

As smartphones become omnipresent in our lives, the temptation to use them while driving continues to grow.

Fortunately, 74 percent of drivers surveyed strongly agree with laws or regulations prohibiting texting or emailing behind the wheel. However, more than half believe that laws governing cell phone use while driving are enforced to little or no extent.

Almost half of survey respondents were extremely likely to support technology that would prevent texting or emailing on a cell phone while driving.

At Aegis, we have just announced that our technology innovations that have become the standard for protecting corporate fleets, in FleetSafer, will be offered for young drivers and families as TeenSafer. The Sate of Iowa Department of Transport is leading the way with their partnership with Aegis to develop TEXTL8R to be made available for free to young drivers in the State of Iowa in the first half of 2014.

See the full State Farm survey results here.

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Technology Can Fix What It Broke

Posted by on in Opinion and Analysis

A great blog post by a master marketeer, Seth Godin, today. He comments on the unlikelihood of emotional appeals, such as the recent Werner Herzog short film, to change deeply entrenched values and behaviours in our culture:

  • The culture of the car as a haven, a roving office, and a place
    where you do what you like
  • The culture of the Marlboro man, no speed limiters in cars,
    'optional' speed limits on roads
  • The culture of connection and our fear of being left out
  • The culture of technology, and our bias to permit it first
    and ask questions later

He notes that part of the solution could be notifying others of a driver's status as they could be held liable for knowingly causing dangerous distractions. However, he summarizes the most "inexpensive, fast and effective" solution perfectly:

... when a phone is moving, don't permit it to accomplish certain tasks.

People won't die as a result.

It won't cost the companies a penny in profit.

And defenders of the status quo will scream about freedom and access and rights and how it used to be. They will worry about people on trains or passengers in carpools.

But you know what? It's better than being dead. Better than being the victim of the one out of three drivers I see who couldn't wait ...

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