Distracted Driving Blog

Aegis Mobility's Distracted Driving Blog

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The GHSA (Governors Highway Safety Association) just released their 2013 Distracted Driving Survey of the States.

The main take-away is that there has been an overall increase in states enacting and enforcing laws and an improvement in data being collected compared to 2010 survey. Awareness continues to grow about the dangers of distracted driving, along with partnerships between public and private companies to help promote safety.

Download the survey report.

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Groundbreaking new research published yesterday by the AAA Foundation for Highway Safety finds that the process of using your voice to author a text or email message is so taxing on your brain that you're significantly more likely to crash, even if your hands are on the wheel and eyes are on the road.

I think the timing of the AAA study is ironic for two reasons.

First, it comes at a time when automakers across the world are engaged in an "arms race" to introduce more and more voice-activated systems to satisfy growing consumer demand for staying connected to the web while driving.

Second, it comes the day after Google spent $1 billion to acquire Waze a social networking mobile app that people use while driving to avoid traffic and find the fastest route to a destination. NOTE: If you haven't used Waze yet, take a look to see for yourself how useful it can be, and just how much it demands driver attention.

So what's next?

How will the automobile manufacturers react? Will they stop pushing hands-free technologies into cars?

What will mobile technology giants like Google, Apple, Samsung and others do? Will they cease to develop applications that appeal to people while driving?

In my opinion, despite the powerful conclusions of this new research, i don't think anything will change near term. The demand among consumers for the mobile web is so great that auto-makers and app-makers will do what they're designed to do...push forward in an attempt to satisfy market demand.

The good news is that innovative solutions already exist to promote safe and legal use of mobile devices while driving.  And these solutions, like everything else, will continue to evolve and improve over time to help balance and manage competing desires for "mobile productivity" with "vehicle safety".

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The numbers don't lie.  Employees who use hand held mobile devices while driving pose significant financial liability to their employers.

According to FMCSA data compiled and presented by Peoplenet there has been a steady and rapid increase in fines issued to truck drivers and carriers for various violations of the new regulations that prohibit hand held use of mobile devices while driving commercial vehicles.

The data is summarized below and reveals the following monthly fines have been issued thus far in 2013:

  • Jan = $1,614,250
  • Feb = $4,081,000
  • Mar = $6,688,000
  • Apr = $10,070,500

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The message is clear.  Drivers and carriers who ignore the rules can expect to pay a significant fine and suffer the consequences of having higher CSA basic scores.

Alternatively, drivers and carriers who are proactive can leverage innovative technology to promote safe and legal use of mobile devices while employees are driving on the job.

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Earlier this month, our partner, the National Safety Council (NSC), issued a press release announcing a white paper and infographic which they have published that describes the under-reporting of distracted driving accidents due to mobile device use.

b2ap3_thumbnail_NSC-logo-blog.pngThis is a critical issue because the official state records drive awareness, legislation, funding and solutions.

For our part, Aegis is advancing the knowledge of causality in motor vehicle accidents by working with corporations, government departments, insurance providers and law enforcement agencies to collect and analyze real empirical data. Such data will better inform our understanding of risk and prevention.

Interested organizations are invited to contact us to participate in data collection and analysis studies based upon Aegis' industry-leading software solutions for the prevention of distracted driving.

Let's all work together to make our roadways safer.

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New Video: FleetSafer in Action

Posted by on in Product Updates

In the few seconds it takes to look at a text message or answer a phone call while driving -- your business could suffer a catastrophic loss.

Thankfully, FleetSafer from Aegis Mobility is helping companies like IH Services ensure safe and legal use of mobile devices while employees are driving on the job.

The simple to use solution works on nearly any smart phone or tablet computer and gives employers the flexibility to define custom driver safety policies and the comfort of knowing that employees are in compliance.  Automatically-activated by vehicle speed or other methods, FleetSafer places the employee’s phone into safe mode. The result is reduced crashes, fewer injuries, and less liability. 

Watch this video to see for yourself how FleetSafer works.

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