Distracted Driving Blog

Aegis Mobility's Distracted Driving Blog

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Subscribe to this list via RSS Blog posts tagged in distracted driving research

Despite the growing awareness, media coverage, accidents and fatalities from distracted driving, we have seen a steady trend in responses to our annual survey. Company attitudes and their approach to managing distracted driving have changed little over the past few years. What has changed is a drop in the level of confidence respondents have in the enforcement methods being used. On the one hand we have growing awareness of the distracted driving problem, while on the other we have decreasing confidence in policy enforcement. And the response seems to be to stick with the same monitoring and enforcement methods. Is it time for a new approach?

The NHTSA just released a new study that shows Distracted Driving accounts for 15% of economic impact motor crashes cause, which tallies up to $129 billion when looking at the overall societal harm caused by these crashes.  Surely it is time to take a more proactive approach and look at technology solutions to help curb these distractions and further promote safe driving behaviors.

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Aegis Mobility is conducting our 4th Annual Distracted Driving Survey this April for Distracted Driving Awareness month. To participate for a chance to win an iPad Mini visit the below link:

Take Survey Now!

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This month, we joined Senator John D. Rockefeller IV (Chairman of the Senate Committee on Commerce, Science and Transportation) in Washington for a day of meetings focused on the distracted driving problem and technology solutions.

In addition to Aegis, panel attendees included Apple, Google, Samsung, AT&T, Verizon, Sprint, Toyota and GM. The videos of the three sessions can be found here -

  1. The State of Distracted Drivingb2ap3_thumbnail_senate-seal.png
  2. The State of Technology
  3. Where Do We Go From Here?

Highlights of the day included:

  • Universal agreement on the severity of the problem
  • Clear opinion from Senator Rockefeller that industry, in pursuit of technology promotion and profits, may have placed responsibilities to society and safety as secondary
  • This led to good debate regarding the benefits of technology in saving lives (ex. OnStar) and the challenges of restricting consumers' choice
  • Senator Rockefeller gave compelling arguments that it is our collective responsibility to offer not just "what consumers want" but products that are designed for safe and responsible use
  • While there are many stakeholders with varying interests, it was clear that there is substantial collaboration within the industry to continually improve solutions and accelerate market adoption

The event was very useful to advance the dialogue amongst the key constituents responsible for providing technology solutions and Aegis applauds the Senator's leadership on this important topic.

At Aegis we continue to work with the leaders in the mobile device, mobile carrier, automobile and insurance industries to advance solutions. With our pioneering partnership with the State of Iowa, we are also beginning to deliver solutions through State governments.

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The AAA Traffic Safety Culture Index (TSCI) was recently released and, amongst its findings, concluded:

  • Nearly 90% of respondents say that distracted drivers are a somewhat or much bigger risk today than three years ago
  • Approximately 95% of respondents said that texting or emailing while driving is perceived as a somewhat or very serious threat to their personal safety

And, yet, despite this conscious awareness of the danger, more than a third of respondents admit to reading messages in the past 30 days while driving.

This "Do as I Say, Not as I Do" attitude continues to be a fundamental issue that affects the safety of our roadways.

Aegis is addressing the problem with solutions that automatically place a device in safe mode while driving and eliminate dangerous distractions until the vehicle has stopped moving.

The full AAA TSCI report for 2013 can be found here.

 

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State Farm's fifth annual survey was released this week and underscores some alarming statistics over the last 5 years (2009-2013):

  • Reading email while driving has increased from 15% to 24%
  • Reading social media while driving has almost doubled from 9% to 17%
  • Accessing the Internet while driving has reached almost 1/4 of all drivers (up from 13% in 2009)

As smartphones become omnipresent in our lives, the temptation to use them while driving continues to grow.

Fortunately, 74 percent of drivers surveyed strongly agree with laws or regulations prohibiting texting or emailing behind the wheel. However, more than half believe that laws governing cell phone use while driving are enforced to little or no extent.

Almost half of survey respondents were extremely likely to support technology that would prevent texting or emailing on a cell phone while driving.

At Aegis, we have just announced that our technology innovations that have become the standard for protecting corporate fleets, in FleetSafer, will be offered for young drivers and families as TeenSafer. The Sate of Iowa Department of Transport is leading the way with their partnership with Aegis to develop TEXTL8R to be made available for free to young drivers in the State of Iowa in the first half of 2014.

See the full State Farm survey results here.

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